Adesa Media's Approach to Marketing and PR in Lagos, Nigeria
Planning, tools, and standards built for accountability
Professional, data-focused workflows across media planning, verification, and public relations execution.
Approach To Briefs
Once we receive a detailed brief from the Client, our first step is to run a comprehensive review using Media-Star software. This allows us to analyse the latest platform ratings, including TV viewership, radio listenership, print circulation and time-belt performance, ensuring we stay aligned with evolving media consumption patterns and base our planning on real data, not assumptions.
Leveraging our strong relationships with local, regional and global media partners, we interrogate the data to determine the most effective media mix for the brief.
Based on these insights, we select the most appropriate platforms and issue media orders to the relevant stations, while simultaneously notifying our media monitoring team to ensure seamless execution and reporting.
How We Do This
Co-Creation
We actively involve our clients in the ideation and creation process, ensuring that the solutions we develop are not only aligned with their objectives, but truly reflect their vision and unlock meaningful results.
Creative Storytelling
We transform ideas into compelling narratives that connect with people on an emotional level, translating brand messages into stories that inspire, engage, and drive action.
Empathy
We take the time to understand your audience, their needs, motivations, and pain points, so we can create experiences and communications that truly resonate and deliver real value.
Data-Driven
We rely on insights, not assumptions, using data to inform our decisions, optimise performance, and ensure every initiative delivers measurable impact and meaningful growth.
Key Tools
MediaStar
Tracks GRP-driven delivery for terrestrial TV.
AMPS
National database on audience media habits.
MediaXpress
Scheduling and contracting tool for spend transparency by medium and region.
Compliance and verification benchmarks
Clear targets by medium with defined proof standards.
- Agency generates monthly codes
- Codes placed on boards by suppliers
- Photos serve as proof of display
PR toolkit
Execution-focused tools built for control, credibility, and crisis readiness.