Lagos International Trade Fair Experience
Campaign highlights video
Client Details
Client:
Leadway Group
Industry:
Financial Services
Service Provided:
Experiential Marketing, Exhibition Design & Execution, Brand Activation, Event Strategy
Objective:
Increase brand visibility at Lagos International Trade Fair, drive foot traffic, generate leads, and reinforce Leadway’s trusted insurance brand positioning.
Strategy & Execution
- Designed an engaging and visually compelling pavilion experience.
- Structured interactive engagement touchpoints to attract attendees.
- Coordinated on-ground brand ambassadors and engagement scripts.
- Integrated digital amplification to extend reach beyond the venue.
Results
- Strong foot traffic and audience engagement.
- Increased brand recall during the fair.
- Qualified lead generation.
- Strengthened brand positioning in the competitive insurance landscape.
Supporting Documents
Leadway-Tradefair Exhibition Report
Google Slides