Lagos International Trade Fair Experience

Leadway Group campaign image 1

Campaign highlights video

Client Details

Client:

Leadway Group

Industry:

Financial Services

Service Provided:

Experiential Marketing, Exhibition Design & Execution, Brand Activation, Event Strategy

Objective:

Increase brand visibility at Lagos International Trade Fair, drive foot traffic, generate leads, and reinforce Leadway’s trusted insurance brand positioning.

Strategy & Execution

  • Designed an engaging and visually compelling pavilion experience.
  • Structured interactive engagement touchpoints to attract attendees.
  • Coordinated on-ground brand ambassadors and engagement scripts.
  • Integrated digital amplification to extend reach beyond the venue.

Results

  • Strong foot traffic and audience engagement.
  • Increased brand recall during the fair.
  • Qualified lead generation.
  • Strengthened brand positioning in the competitive insurance landscape.

Supporting Documents

Leadway-Tradefair Exhibition Report

Google Slides

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