inDrive Campus Market Penetration Campaign
Campaign highlights video
Client Details
Client:
inDrive
Industry:
Mobility / Ride-Hailing / Technology
Service Provided:
BTL Activation, Campus Marketing Strategy, Ambassador Program Development, Influencer Engagement, User Acquisition Campaign
Objective:
Drive app downloads, increase active usage among students, penetrate key university markets, build brand affinity within youth communities, and create sustainable campus-driven growth channels.
Strategy & Execution
- Developed BTL campus activation strategy focused on University of Ibadan, University of Benin, and Rivers State University.
- Launched structured Campus Ambassador Program and recruited influential student advocates.
- Executed on-ground campus activations and engagement drives.
- Created direct app download funnels during engagements.
- Educated students on inDrive’s unique pricing and negotiation model.
Results
- Significant increase in app downloads across targeted campuses.
- Measurable growth in app usage and ride frequency among students.
- Strong brand visibility within target universities.
- Established a repeatable campus ambassador growth model.
- Strengthened inDrive’s youth market penetration in Nigeria.