Creative Bloc – Youth Culture & Experiential Strategy
Client Details
Client:
Leadway Group
Industry:
Financial Services
Service Provided:
Strategic Concept Development, Experiential Marketing, Creative Direction, Event Execution, Audience Engagement Design
Objective:
Position Leadway as youth-aligned and forward-thinking, increase brand relevance among younger demographics, drive foot traffic and engagement, and convert interaction into business outcomes.
Strategy & Execution
- Developed strategic direction integrating culture, creativity, and interactive brand experience.
- Designed an innovative interactive game to capture audience attention.
- Structured engagement touchpoints blending fun with subtle brand education.
- Coordinated on-ground activation for visibility and crowd retention.
- Ensured brand messaging aligned with youth-focused atmosphere.
Results
- High youth turnout and heavy foot traffic at activation stand.
- Strong engagement levels driven by interactive game.
- Increased brand affinity among younger audiences.
- Leadway sealed one of its biggest deals directly from the event.
- Elevated perception as innovative, culture-driven, and youth-friendly.